Salesforce Marketing Cloud Functional Consultant (Junior Level), Singapore/ Malaysia

Singapore, Malaysia
Contracted to Full Time
Experienced
About Us:
From business process re-engineering to global business expansion for Japanese corporations, ABeam Consulting has served our clients through more than 40 years of growth. With our vision of being the No. 1 global consulting firm from Asia, ABeam Consulting helps our clients take on the challenge of business transformation. With 4,400 consultants in Japan, and 3,100 in overseas offices concentrated in Asia, our 7,500 consultants and global alliance partners provide truly comprehensive services.

Job Summary:
We are seeking a skilled Salesforce Marketing Cloud Functional Consultant with at least 4 years of experience and a strong foundation in both functional consulting and technical configuration. This role is ideal for someone who can drive customer engagement strategies, develop personalized marketing journeys, and contribute to both the functional design and development using Ampscript, Apex, and Lightning Web Components (LWC).

The ideal candidate is passionate about delivering impactful digital marketing solutions and can collaborate closely with both business and technical teams to bring omni-channel campaigns to life.

Key Responsibilities:

Functional Consulting & Campaign Execution
  • Collaborate with clients to gather requirements for omni-channel marketing campaigns
  • Design scalable customer journeys and marketing use cases using Marketing Cloud tools
  • Build and optimize journeys using Journey Builder, segmentation logic, and automation
  • Configure personalized content using Ampscript, data extensions, and audience filters
  • Support A/B testing, analytics setup, and journey performance tuning

Technical Development & Configuration
  • Develop components and logic using:
    • Ampscript for dynamic email content
    • Apex or Lightning Web Components (LWC) for integration with Salesforce Core (Sales, Service, or Experience Cloud)
    • APIs or Platform Events for campaign triggers or custom actions
  • Troubleshoot campaign issues and optimize for performance
  • Collaborate with developers, architects, and QA teams to ensure successful delivery

Pre-Sales & Enablement
  • Contribute to solution design, demo preparation, and proposal development for Marketing Cloud opportunities
  • Assist in effort estimation and scope definition during sales cycles


Requirements & Key Skillsets:
  • Minimum 4 years of Salesforce consulting experience, including at least 2 years with Marketing Cloud
  • Hands-on experience with Salesforce Marketing Cloud, including: Journey Builder, Email Studio, Mobile Studio, and Automation Studio, Creation of personalized content using Ampscript, SQL for audience segmentation and data queries
  • Development experience in Ampscript is required
  • Experience with Apex and Lightning Web Components (LWC) for cross-cloud customizations
  • Strong understanding of customer engagement strategies, campaign logic, and marketing automation best practices
  • Functional knowledge of digital marketing, customer segmentation, and personalization techniques
  • Familiarity with Salesforce Data Extensions and integration approaches
  • Experience with at least one additional Salesforce module, such as: Sales Cloud, Service Cloud, Data Cloud, Commerce Cloud, MuleSoft, or FSC for Insurance (SFI)
  • Integration experience with Sales Cloud, Data Cloud, or external systems via APIs
  • Knowledge of consent management, privacy regulations, or marketing compliance
  • Familiarity with MuleSoft, CRM Analytics, or other external marketing platforms
  • Preferred Salesforce certifications:
  • Marketing Cloud Email Specialist
  • Marketing Cloud Consultant
  • Platform Developer

Why Join Us
At ABeam Consulting, we place a strong emphasis on collaboration, and helping our employees grow and develop their skills, offering a supportive and empowering work environment. With a presence in multiple countries and a diverse range of clients, ABeam Consulting offers an exciting and dynamic workplace for individuals looking to build a career in consulting. ABeam Consulting has also recently joined SAP’s regional strategic partner initiative as their first regional partner in the region and has also been recognized by UiPath as a Diamond Partner in providing RPA solutions. With such accolades, we aim to continue driving enterprise and digital transformation initiatives in order to transform the way people work and communicate in the digital age. In addition, our industry team is working tirelessly in order to bring more solutions to the banking and finance sector.

We regret only shortlisted candidates will be notified.
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